A leading Cumbrian accountant has launched a UK-wide brand to help people plan their retirement.
Armstrong Watson has created the online MyRetirement.co.uk to appeal to people across the country.
The firm said MyRetirement.co.uk aimed to offer a fresh approach to those seeking unbiased, personalised pension planning advice.
Research shows that by 2035 there will be over four million more people heading into their 60s and Armstrong Watson said there was a gap in the market for those looking to plan for the future.
It said the brand would complement Armstrong Watson Financial Planning and Wealth Management, which has traditionally focused on offering services to business owners and those located near its offices.
Paul Dickson, Armstrong Watson’s chief executive, said: “Accessing independent pension advice, unique to an individual’s circumstances can be incredibly difficult. Whilst there are a number of online options, many are ‘self-service’ sites, requiring a good level of personal knowledge, or are non-independent providers offering only affiliated products.
“With MyRetirement.co.uk, we wanted to create an online space where those seeking retirement planning guidance could access clear information, gain an understanding of the pension planning process, and connect with independent financial advice, tailored to their current position and future retirement goals.
“As independent financial advisers, our aim is not just to consolidate pensions, as many high-profile pension companies are advertising at the moment, but to provide people looking at their options with a tailored solution to meet their needs.”