Carlisle-based print and digital marketing firm H&H Reeds has developed a new website for the Professional Darts Players Association (PDPA).
The new site was launched ahead of the recent World Darts Championships which was dominated by the two British Lukes, winner Luke Humphries and the 16-year-old runner-up Luke Littler.
The PDPA – which is also based in Carlisle – commissioned the website to reflect the growing status of darts in the world of professional sports. The platform provides a state-of-the-art portal for players to access the support offered by the PDPA to the growing number of professional players.
H&H Reeds head of web design Steven Hart said: “We are very proud of the site, and absolutely delighted that we met our launch deadline to coincide with the amazing success of the World Darts Championships.”
Darts has a huge amateur base of fans and players, but in recent years the sport evolved into a fully professional, multi-million-pound industry, attracting millions of viewers to major international events like the World Championships.
The website has been designed with a mobile-first approach prioritising ease of use and accessibility, ensuring players can efficiently navigate and access crucial information on the go.
The team at H&H Reeds were particularly excited to work on a design incorporating high-quality photography that captures the passion and enthusiasm players have for the game.
Steven Hart said: “It was an amazing opportunity to work on a project that would have immense global reach, catering to hundreds of members worldwide and we are pleased that the site has been so well received. With almost 40,000 hits in the first month, it’s working well for the PDPA and its growing membership of world-class sportsmen and sportswomen.”
H&H Reeds undertook detailed research to identify the strengths and weaknesses of the previous PDPA website, and developed a mobile-first hub that gives professional players access to the full range of PDPA support in areas including mental health and wellbeing advice, financial and careers guidance, and a centralised platform for accessing information about upcoming events and player rankings.
Alan Warriner-Little, president of the PDPA said: “Since we decided to work with the local team at H&H Reeds on our new website concept, we cannot fault any communication, planning, meetings and most of all, the end product.
“Our new mobile phone website is not just a great look but easy to navigate, very informative and the current tech shows our members and fans everything they need to know.
“We got exactly what we had planned and wanted as they listened, understood, and developed with us from its inception all through to the final stage when we launched, and the professional standard remained throughout.”
