A Cumbrian marketing consultant has launched an academy to empower small businesses.
Lisa Jackson, founder of Acorn Marketing, has set up the Acorn Marketing Academy, an online learning platform with the personalised guidance of one-to-one and group mentoring sessions.
For over 13 years, Lisa has worked as an outsourced marketing manager to develop and implement tailored marketing strategies. She has set up the academy as she said she recognised not all businesses have the resources to invest in her retainer services.
She said: “The idea for the Acorn Marketing Academy came from the growing number of small business owners and employees who found themselves in charge of marketing without the necessary experience or support.
“I’ve been there myself, and I know how overwhelming it can be juggling all the roles as a small business owner. This programme is designed to bridge that gap, providing the right mix of education, support, and practical tools to help these businesses not just survive, but thrive.”
The academy’s online portal is a key component of this initiative, offering an extensive library of courses, masterclasses, templates, and tutorials that cover every aspect of marketing.
In addition to the online resources, the programme offers personalised mentoring, either one-to-one or in a group setting. This provides participants with expert advice, support, and accountability, ensuring they stay on track and achieve their marketing goals.
Lisa added: “As a local business owner myself, I’ve seen first hand how powerful it is when small businesses support each other. The Acorn Marketing Academy is my way of giving back to the community that has supported me over the years. It’s about making professional marketing guidance accessible to those who need it most, in a way that’s both affordable and effective.”
