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Home Latest

Cumbrian firms digitally empowered by Made Smarter North West

Business Crack by Business Crack
September 24, 2025
in Latest, News
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Claire Davis, Ruth Hailwood Jude Honeyman from Made Smarter, with LCDC delegates Nicole Rylands and Neil Gibbons from Sidas UK

A number of Cumbrian firms have been empowered to embrace digital transformation thanks to a Government-backed programme.

Made Smarter North West, a technology adoption programme, is celebrating the impact of its fast-track skills initiative.

In two years, nine cohorts of 84 people from 53 companies have completed the fully-funded Leading Change for Digital Champions programme, creating a regional peer network of champions. 

In Cumbria, participants have included Bakes by Gina, based in Whitehaven, Firpress Ltd, based in Workington and Sidas UK, based in Kendal, specialists in orthopaedic footwear, insoles and footcare products.

The programme supports a wide range of manufacturing personnel, from production operatives to aspiring managers, giving them practical tools through workshops, coaching, and a visit to Amazon’s fulfilment centre, while fostering peer-to-peer learning.

Graduates also join the Digital Champions Network, which meets twice a year to share insights, collaborate, and connect with industry experts and Made Smarter advisors.

Delegates of the latest cohort represented every level of the workforce, from senior leaders and aspiring managers to engineers, technicians, production operatives and administrative staff.

Neil Gibbons, operations director, at Sidas UK said: “For me, the programme worked because it linked strategy with people. It reinforced the importance of communication and collaboration, and gave me new ways to bring our workforce with us on the digital journey.”

Nicole Rylands, purchasing & admin, at Sidas UK added: “The tour and workshops were engaging and supportive. What I took away most is that successful change happens when everyone understands why it matters. LCDC helped me see how I can communicate that message in our business.”

Ruth Hailwood, Made Smarter’s head of organisation and workforce development, said: “Digital change works best when it’s embraced by people at every level. Digital champions are the vital link between leadership and the shopfloor, turning strategy into action and giving businesses the confidence to move forward. Already, the programme is having a tangible impact, with manufacturers overcoming barriers, improving communication, and embedding new technologies in ways that deliver lasting benefits.”

“The success of the programme shows the power of a people-first approach. By building a peer network where champions share experiences and support one another, we’re helping manufacturers maximise the benefits of technology, manage change effectively, and embed a long-term culture of continuous improvement.”

LCDC complements Made Smarter’s Leading Digital Transformation programme for senior leaders by equipping the wider workforce to put strategy into practice, reflecting the belief that lasting change must flow through an entire organisation.

Made Smarter North West offers SME manufacturers access to funded support including digital transformation workshops to create a digital roadmap, impartial and expert technology advice, and leadership and skills training.

The next LCDC cohort begins in November. For more information, visit https://www.madesmarter.uk

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