About us

The voice for Cumbria's business community

We have launched Business Crack to be your voice. Business Crack is the exciting new platform from the team behind Cumbria Crack. 

It is a place for conversations to happen, relationships to form and the platform to support Cumbria’s business community. 

We want to shout about the fantastic firms the county has – and celebrate the region at its best. 

Business Crack takes a slower, more informed and in-depth approach to issues affecting local businesses and understands how national and global challenges affect how businesses operate in the county. 

Business Crack is a platform for firms to share their successes, featuring interviews with local business leaders across all sectors, as well as expert insight from our partners – each of whom has helped make Business Crack possible. 

Launched by the team behind Cumbria Crack – first for local breaking news – turn to Business Crack and look no further for the best of local business news and analysis. 

About our partners

We have launched Business Crack with the aim of giving you, our users, the best reading experience possible. 

Rather than taking a traditional route of using display advertising only to pay for the site, we have instead joined forces with partners. 

Without them, Business Crack would not be possible and we would like to thank (in alphabetical order): 

To find out more about each partner, simply click on their name.

About our content

Business Crack is an independent news organisation and our news articles are independent. 

Business Crack publishes content with financial support from third parties, including our partners.

We apply descriptions to the content to make sure you are clear about where our content comes from. 

Paid partnership

Posts marked as ‘This post appears as part of a paid partnership with’ is commercial content that comes directly from our advertisers. 

Advertisers pay for the content to be published on Business Crack and has limited involvement by journalists at Business Crack to ensure it follows our guidelines. 

Partner content

Posts marked as ‘Partner content’ are articles submitted by our partners directly to the site. 

Journalists have limited involvement with the content, other than to ensure it follows our guidelines.