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Home Expert opinion

Rules of engagement: Navigating the etiquette of ghosting

Cumbrian business coach Antony Penny on the lost art of communication

Business Crack by Business Crack
March 18, 2024
in Expert opinion, Latest
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Antony Penny

In an era dominated by instant communication and digital connectivity, the rules of engagement seem to be constantly evolving.

One phenomenon which has emerged amidst this digital landscape is the practice of ghosting – ceasing communication, or not responding, without explanation.

But as the prevalence of ghosting increases, it begs the question: has the etiquette surrounding communication disappeared altogether?

In both professional and personal spheres, ghosting has become a common occurrence.

From unanswered emails and ignored text messages to unreturned phone calls, the silent treatment has become the norm rather than the exception. But what does this trend say about our society’s attitude towards communication?

Some argue that ghosting is a byproduct of our fast-paced, digitally-driven world – a symptom of information overload and constant distraction.

From this perspective, ghosting is simply a pragmatic response to the overwhelming volume of messages we receive on a daily basis.

Others suggest that it reflects a lack of respect for others’ time and feelings, a disregard for basic manners, and a failure to uphold professional standards.

But perhaps the most concerning aspect of ghosting is the message it sends – or doesn’t.

When we ignore communication from colleagues, clients, or acquaintances, we send a clear signal that their time and input is not valued.

This can lead to frustration, confusion, and damaged relationships. Moreover, it undermines trust and credibility, both essential components of effective communication and collaboration.

So, should we read into the act of ghosting, or should we simply shrug it off as a product of the times?

Is it a generational issue, a reflection of changing social norms and technological advancements? Or should we mourn the death of manners and common courtesy in our society?

Ultimately, the answer may lie in our own actions. By prioritising clear, respectful communication and treating others with courtesy and professionalism, we can set a positive example and contribute to a culture of mutual respect and understanding.

Whether it’s a quick response to an email or a thoughtful explanation for a change in plans, every interaction counts – and it’s up to us to uphold the standards of communication that we wish to see in the world.

Tags: Professional services
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