A Cumbrian firm has launched a new automated feedback software for estate agents.
Feedback Enterprise, from the Cumbrian communications specialists SMS Speedway, is a new tool that aims to provide a low-cost and efficient way to collect feedback manually after each viewing – saving time and money.
It automates the feedback process so that agents no longer need to call buyers and enter feedback manually after each viewing.
Brad Kieser, chief executive of SMS Speedway, said: “This unique product is a game changer for estate agents. Nothing else comes close.
“We know that agents are under huge time pressure. They don’t have enough people or hours in the day to do what they need to do. Staff tied up on follow-ups is time not spent driving the sales.”
After a client has viewed a property, they receive a text message – or an email or message through WhatsApp, Messenger or Signal – asking for feedback.
The message contains a link to a web page with the agent’s branding and questions the agent has set. Typically, these might cover price, location, value and presentation.
Answers can include star ratings, sliding scales and numerical values, as well as comments.
Feedback Enterprise feeds this data into Reapit’s AgencyCloud CRM where it can be used to prepare reports. In time, SMS Speedway plans to develop the software to work with other CRMs including bespoke systems.
Brad said: “Great data drives great sales and that’s what Feedback Enterprise provides. Not only will it flag up issues with a property, allowing the agent to highlight positives and address any negatives, it can identify recurring issues – on pricing, for example – across an agent’s portfolio.”
He added: “As an agent, it enables you to provide a better service to vendors and buyers. You can use the feedback to help the vendor prepare for their next viewing and get a clearer understanding of what a buyer is looking for.”
The system is flexible and user-friendly. For instance, it can queue reminder texts at any time interval and, if an appointment time alters, the timing of reminder texts changes automatically.
Feedback Enterprise can also be used to gather responses from vendors after viewings and to gauge overall satisfaction once their property is sold.
Although designed for estate agents, SMS Speedway plans to adapt the software for use by any organisation that needs to analyse feedback.
