A Cumbrian businesswoman has been selected to front a national campaign to highlight female entrepreneurs.
Lisa Smith, who runs Ginger Bakers, near Kendal, was one of 15 women chosen as part of the Female Focus campaign from NatWest with Getty Images.
The campaign creates a new gallery of images on gettyimages.com to illustrate the diversity of female-led businesses in the UK.
Lisa, like many business owners has had to adapt to a tough year, focusing her sales on the end customer rather than wholesale and the hospitality industry her previous route to market.
Lisa said: “Trading in the pandemic has been a real challenge, but one we rose to with enthusiasm.
“My hope is that when we return to more normal times we will be well equipped to trade to a much wider audience.”
The new Getty Images gallery features NatWest customers and authentically depicts women of all ages and backgrounds working across a spectrum of industries including farming, blacksmithing, recycling, sustainable business, technology and wellness, and also reflects the impact of the pandemic on how certain sectors operate.
The campaign is the latest in a series of female-focused initiatives by NatWest. Earlier this year, the bank doubled its UK Female Entrepreneurship Funding to £2billion.
The partners will continue to add images to the gallery with NatWest now opening the project up and asking the general public to nominate inspiring female business owners to be photographed and featured.
