A new identity has been created for a Cumbrian building society.
Truth Creative has been working with Furness Building Society in South Cumbria to rebrand the organisation to tie in with the ways people access financial services in the 21st century.
The Manchester-based agency conducted a brand audit and developed a proposition before working on the refreshed brand. It is now supporting Furness’s branch branding strategy and will implement the brand’s rollout and been retained for campaign work across digital, branch and social media campaigns.
Jonathan Cartlidge, of Furness Building Society, said: “We have been working hard to create a new identity for Furness which reflects our continued mission to help empower people in the North West and Cumbria to come together and invest in each other – as a community, for the community. The mission remains as true and important today as it ever has.
“Our new brand is inspired by our local environment, community and our service to our members, which is at the very heart of our society.
“I am incredibly proud of what the team has produced alongside Truth Creative, I can’t thank them enough.”
