Cumbria Tourism has vowed to fight for the county’s businesses as they continue to battle rising costs and reduced consumer spending.
The organisation, which represents firms in the tourism and hospitality industry, said it was vital that it continued to raise the county’s profile during the autumn and winter season to promote it year-round and encourage visitors.
It has launched a new marketing campaign to support the industry and build momentum for forward bookings at a traditionally quieter time of year for Cumbria’s visitor economy.
Head of partnerships and projects at Cumbria Tourism Rachel Tyson, said: “Many tourism operators continue to have rising costs at the forefront of their minds, so it’s crucial that we fight hard on behalf of our member businesses to support our visitor economy and inspire all-year-round bookings to drive trade through the challenging winter months.
“This campaign is geared towards extending the holiday season and encouraging overnight stays, in order to ensure that the Lake District and Cumbria remains at the top of the list for visitors as we head towards this traditionally quieter time of year.”
To help bolster high street retail, Cumbria Tourism’s Virtual Christmas Market returns from Wednesday November 1 to provide an alternative to global online retailers and give direct access to Cumbrian gifts, produce, experiences and accommodation vouchers.
In December, a new online advent calendar will help build momentum for local products and services in the final run-up to Christmas.
Promoting large-scale events will also be a key priority in the coming weeks, with October earmarked as Attractions Month to encourage people to make the most of Cumbria’s attractions and experiences.
Representatives from Cumbria Tourism are launching the seasonal marketing campaign at the Westmorland Show this week, talking to visitors and local businesses about their views and ideas.
