Cumbria Tourism has been named as the winner in the Best Response to Change category at the Prolific North Marketing Awards.
The results were revealed at an awards ceremony in Manchester, where finalists gathered to celebrate stand-out marketing campaigns chosen by a panel of industry leaders.
The award recognised Cumbria Tourism’s ‘Culture in South Lakes’ campaign, ran on behalf of Westmorland and Furness Council.
The campaign showcased the South Lakes’ tourism and cultural attractions and was developed to help support cultural and heritage institutions and assets during the traditionally quieter winter months.
The aim was to increase visitor numbers and engagement, raising the area’s profile as an outstanding cultural destination and helping to encourage year-round tourism.
Cumbria Tourism’s marketing manager, Sue Clarke said: “This campaign included wide-ranging marketing, PR and communications activity focussing on both local residents living and working in the area, alongside overnight visitors who were already on holiday here.
“It was a real team effort, with local tourism businesses really embracing the project too. We are all very proud of the campaign and the positive impact it’s had.
“To be recognised for our industry expertise – alongside creative marketing and communications specialists from across the North of England – is a special moment for everyone involved.”
