Cumbria Chamber of Commerce’s Directors Forum met for a behind-the-scenes look at a Lake District hotel.
The forum, which focused on branding and customer service, visited Another Place, the Lake, near Ullswater.
The event was the forum’s second of the year and part of a series of six events during 2024 which cover a range of business topics including sustainability, robotics, the economy and AI and automation.
The event started with a tour led by senior house manager Ste Wagner, which took in the Sheep Shed and lake, the Glasshouse, the restaurant, spa and some of the accommodation including the cottages, shepherd huts, and treehouse.
The tour finished in the restaurant where guests heard a presentation from hotel director David Vaughan and group head of events and programming Laura Smith, which gave an insight into the business’s approach to customer service, branding and marketing with a heavy focus on social media and driving organic engagement through sharing online content.
The presentation also looked at the group’s plans for expansion with the purchase of The Machrie luxury golf hotel on Islay, Scotland, and the work underway to align this hotel’s offering to the others in the group.
Tony McPhillips, partner at Muckle LLP, which sponsored the event, said: “It was great to visit such a successful Cumbrian business showcasing excellent customer service.
“Client service is at the heart of everything we do and sharing thoughts and experiences is what makes Directors Forum events so worthwhile and enjoyable.’’
Joe Sanders, marketing manager at Cumbria Chamber of Commerce, said: “I’d like to thank David, Laura and Ste for giving our Directors Forum members a behind-the-scenes look into their innovative work at Another Place.
“We had a lot of great feedback with members saying how much they enjoyed the tour, presentation and the food, which was excellent!”
