A free workshop will be held this week to help firms get to grips with research.
Understanding Why Customers Buy From You: Research Explained is part of Enterprising Cumbria’s business support programme Cumbria Accelerator.
It takes place online on Friday, May 23, from 10am to noon.
It is suitable for B2B and B2C companies.
Enterprising Cumbria said: “Finding out why your customers buy from you means that you can sharpen your marketing to get more customers.
“If you find out their future spending plans, you can shape your business better. But knowing how to get started with research and being brave enough to ask customers what they think, are the typical challenges that put many business owners off conducting research.”
By joining this interactive online workshop you’ll get to understand:
- The most effective research methods for your customer and business type
- What to ask customers to get the results that will instigate positive change and growth
- What to consider when designing a survey for maximum participation and much more.
You’ll also get to hear about examples of projects that have increased business success through conducting research
It is facilitated by Natasha McDonough, a successful market researcher.
