A Cumbrian-headquartered business has won a national marketing award at a prestigious industry event.
WCF, which has its head office in Brampton, was joint winner of the Mature Marketing Award at the 2025 Direct Commerce Awards, held in London.
The firm operates national home shopping brands including Country Collection, James Meade, The Classic Boutique, and Bella di Notte, aimed at over-55s.
Tracey Cannon, head of group marketing at WCF, said: “We’re thrilled that our work has been recognised on a national stage.
“Our marketing team combines the strength of direct mail and print with ecommerce and social media to connect with customers.
“We’re proud to be part of a wider team, from clothes design to customer service, which make our clothing brands among the most trusted and popular in the UK market for our demographic. This award is a credit to colleagues across all our brands.”
Organised by the Direct Commerce Association, the Direct Commerce Awards celebrate the best agencies, retailers and suppliers selling direct to customers and include shortlisted businesses from across the UK.
WCF won the Mature Marketing award jointly with ready meal delivery business, Parsley Box, which is based in Edinburgh.
WCF operates across the UK in the retail, logistics and leisure sectors, with over 370 employees working across more than 30 locations.
Its businesses also include three five-star camping and glamping sites, oil distribution, WCF Pet & Equestrian retail stores, and an e-commerce businesses which offer garden and landscaping products.
