The Cumberland has created a new role to lead its branch network.
Elizabeth Eastburn has joined the building society as head of direct distribution and will be responsible for the branches, mortgage hubs, customer experience and complaints.
She spent 13 years at Virgin Money holding roles within the retail network and operations teams.
Elizabeth said: “I want to ensure every one of our customers experiences that well-known Cumberland kindness and continue to nurture our environment for our colleagues to shine and be proud.
“I’m passionate about our purpose. It creates and shapes the decisions we make, gives us the why and drives us to consider how what we do adds meaning and value not just to our colleagues and customers, but also to our communities.”
Elizabeth’s appointment follows Claire Deekes’ promotion to chief customer officer.
Claire said: “Our customers and colleagues are going to really benefit from having Elizabeth leading direct distribution sharing the wealth of experience she has, and I’m delighted to welcome her to the team.”
