The Cumberland has earned the prestigious Platinum Trusted Service Award from customer service platform Feefo for the fourth year in a row.
The sought-after recognition is regarded as an independent seal of appproval based solely on customer reviews and ratings, with the annual Feefo Trusted Service awards highlighting businesses that demonstrate outstanding service to their customers.
Only those who meet Feefo’s criteria of excellence, and whose customers highly rate their experience year after year, achieve Platinum status.
Chief customer officer Claire Deekes said: “Being awarded a Platinum Trusted Feefo Award for the fourth year running is something everyone in this business can be so proud of. Now, more than ever before, it’s a true testament to everyone’s hard work and dedication to our members – and we read all the reviews.
“It means a lot to our colleagues that customers take the time to give feedback and leave reviews. And in that regard, it’s not just about what we do for our members, but what they do for us too.
“Thank you to everyone who has shared their experience – it shows that kindness is not just in our nature, but is something we share with our members and our community. It is at the heart of everything we do.”
Compared to 2021, The Cumberland received almost double the amount of reviews last year, with its average Feefo service rating increasing to 4.9 out of 5.0.
Borderway Finance, a wholly owned subsidiary of the Cumberland Building Society, is also celebrating after receiving the Platinum Trusted Service Award for the third year in a row.
