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Home Expert opinion

How hiring a virtual assistant can benefit your business  

Business management consultant Natalie Barker explains how a virtual assistant can help support your business.

Adam Lewis by Adam Lewis
January 31, 2024
in Expert opinion, Latest, News
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Natalie Barker

Covid-19 has transformed the way we work.  

Businesses are embracing digital solutions, and remote or hybrid working is the new normal for many industries.  

As a result, outsourcing business tasks has never been easier – yet many people still don’t know about virtual assistants. 

A virtual assistant (or VA) isn’t another AI tool! VA’s are human business administration freelancers who provide a flexible resource for your business. They work remotely, supporting business owners and leaders who outsource tasks to them.  

These tasks typically fall in three areas: 

  • Business administration.
  • Project work.
  • Traditional PA work.

Hiring a VA can benefit your business in several ways: 

  • Increasing capacity – VAs instantly boost your capacity with no long-term employment contracts. 
  • Providing flexibility – VAs work flexibly across multiple departments. 
  • Reducing responsibilities – you don’t have to deal with PAYE or annual leave. 
  • Saving time – outsourcing releases valuable time for you to focus on your priorities. 
  • Reducing costs – on equipment, training, and recruitment. 
  • Providing perspective – VAs act as a sounding board, providing an outsider view. 

As a business owner in Cumbria, I witness first-hand the daily challenges that businesses face with resource and staff recruitment.  

I also see how dealing with these challenges consumes time, stifling growth. My business connections all have one thing in common: they need more help (and more time) to run and grow their businesses in the way they want.  

Over 80% of my clients are Cumbrian businesses and knowing that my team and I help local entrepreneurs and business owners achieve more is the most satisfying part of my job. 

Natalie Barker is the owner and director of M&M Business Support, offering online business management and virtual assistant services to firms in Cumbria and beyond. 

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Adam Lewis

Adam Lewis

Adam Lewis has worked in media, PR and journalism roles since graduating from the University of Liverpool with a degree in communications and media in 2007. A proud Cumbrian, Adam has over 15 years of editorial experience and knowledge of the business sector in Cumbria.

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