It has been so well documented and researched that high employee engagement levels have a direct impact on the success and productivity of a company.
Yet why is it an afterthought when developing business growth strategies?
According to a study by Gallup, highly engaged teams show 21% greater company profitability, 17% higher productivity, and 41% lower absenteeism.
What’s not to like? Not to mention that employees are happier, healthier and would likely recommend their employer as a great place to work, hence supporting the talent attraction challenges we face today.
Maybe it’s because there is a lack of understanding and experience in developing employee engagement plans. This is where HR experts come in, yes you heard that right.
Employee engagement refers to the level of emotional commitment an employee has towards their employer and its goals. Sound fluffy? When employees are engaged, they are more enthusiastic, dedicated, and willing to go the extra mile to contribute to the company’s success. High productivity equals higher profits.
On a very practical level there are several key factors that contribute to employee engagement levels, including:
- Effective communication: Be clear with people, build trust by sharing company information and engaging them in the development of growth plans.
- Opportunities for growth and development: Employees who are given the chance to learn new skills and advance in their careers are more likely to feel motivated.
- Recognition and rewards: Boost morale with a simple thank you for hard work and job well done. Make the effort and recognise your teams.
- Work-life balance: Supporting employees in maintaining a healthy work-life balance is vital for promoting engagement. What this looks like will depend on the company and what employees value the most when it comes to their wellbeing. Start by asking them.
Engaged employees are more likely to be proactive, take ownership of their work, and seek out solutions to challenges. They are also more likely to collaborate effectively with their colleagues, leading to increased efficiency and higher-quality outputs.
Interestingly, engaged employees tend to show higher levels of creativity and innovation, something the majority of businesses are keen to increase in today’s fast moving, changeable economic environment.
Claire McLean is the founder a chief executive of Realise HR, based in Carlisle.