
Cumbria’s Lloyd Motor Group has strengthened its offering in the North East after acquiring a new firm.
Stratstone Tyneside BMW & MINI, just outside Newcastle on Silverlink Shopping Park, has merged with Lloyd Motor Group this week.
It sees 57 new staff join Lloyd Motor Group and the business has been renamed Lloyd North Tyneside BMW & MINI.
The firm said 18 new jobs will be available with roles being recruited across accounts, aftersales, sales, and operations.
The merger comes just six months after Lloyd Motor Group acquired Walkingshaw Volkswagen and Kia in West Cumbria.
Lloyd Motor Group opened a used car retailer, Lloyd Select Newcastle, on the ex-Cazoo site earlier this year.
Lloyd Motor Group’s managing director, Sam Lloyd, said: “We are thrilled to add such an exciting location to our portfolio and further consolidate our position in the North East and the surrounding area.
“We are proud of the service we offer and look forward to delivering it to an even broader audience. We are delighted to take over the business from Stratstone. We hope to continue their good work and can assure existing customers that they will be well looked after by our team.
“We want to thank Stratstone and wish them the best in future projects.”
BMW franchise director for Lloyd Motor Group, Gary Bingley, added: “We can’t wait to get into our new location and show customers, old and new, what Lloyd Motor Group is all about.
“Thanks to our existing BMW, MINI, Bodyshop and Select operations, we already have a strong relationship with the people of the North East, and we very much see this as an opportunity to further root ourselves into the area. We have ambitious growth plans and are thrilled to be creating new jobs and providing opportunities in the region.”
Starting their journey with a BMW retailer in Cumbria in 1976, the family-owned company has grown throughout northern England and southern Scotland.






