A Cumbrian-headquartered firm has scooped a prestigious innovation award.
Map of Ag is a fast-growing global data specialist, co-founded by a farmer, a vet, and an agri-data scientist.
The company empowers over 25,000 farm users to share emissions and other critical on-farm measurements with more than 100 clients, including major names including Weetabix, Sainsbury’s, and Arla.
It has been awarded the prestigious Economic Innovator of the Year Regional Scale up Winner at The Spectator Awards, held in London.
This accolade recognises Map of Ag’s relentless pursuit of innovation and excellence in transforming the agricultural landscape across the UK, Europe, New Zealand and Australia.
Map of Ag triumphed over five other finalists to claim the North West and North Wales regional title, an award that celebrates sustainable businesses at the forefront of economic change.
Headquartered in Penrith, the company said it was set to become a world leader in agricultural data management.
Map of Ag Sustainability lead Caroline Hope said: “This award underscores our commitment to facilitating positive and voluntary farmer engagement in sustainability efforts.
“Our dream is to address all farm measurement needs via one platform to help lower on-farm work and compliance costs, enabling more rapid and effective sustainability progress. We are well on our way to achieving that.”
Currently, Map of Ag projects are making significant contributions to reducing emissions. Over the last three years, billions of kilos of food products have been measured, monitored, reported, and verified. This includes modelling millions of tonnes of potential carbon sequestration in soil and above-ground habitat creation.
Miss Hope added: “There is much more work to be done, but we have the tools and expertise to help.”
Founded on November 11 2015, Map of Ag has grown its revenues in excess of £5 million, with recurring revenues now constituting over 60% of total income.
The company said it had ambitious plans for further expansion, aiming to extend its services to western Europe and North America, with a new investment fundraising round opening in May 2025.
Caption
L-R Map of Ag Sales Consultant Anna Powell and Map of Ag Founder Forbes Elworthy
