The company behind the Carr’s bakery in Carlilse has unveiled its 2024 report card on sustainability with progress to cut carbon, source responsibly and tackle packaging.
pladis, which owns the Carr’s, McVities and Jacob’s brands, said it cut 21,000 tonnes of carbon from its operations last year – around the same as charging 12 billion smartphones or 14,000 one-way flights from London to New York.
It trained nearly 1,700 farmers in regenerative agricultural practices in Côte d’Ivoire and used high tech satellites to help it source deforestation-free cocoa.
pladi said 90% of all plastic packaging globally was now reusable, recyclable or compostable. In the United States, 400 tonnes of food waste were successfully repurposed – equivalent to 21 American truckloads – preventing it from ending up in landfill.
The snack maker said it showed good progress against its existing sustainability targets on decarbonisation, plastic packaging and responsible sourcing – some of which sunset at the end of 2025.
pladis’ chief sustainability and corporate affairs officer, Anisa Missaghi, said: “People know us for our brands but what that they might not know is our company is still extremely young – nine years old in fact.
“That means we’ve been on a very accelerated sustainability journey, to create plans and programmes that build our resilience and those of the communities and suppliers we work with.”
2024 also heralded action on health and wellbeing. Innovation and reformulation delivered a 30% less sugar version of the iconic McVitie’s Digestive and new healthier snack bars under the Go Ahead brand in Türkiye, thanks to the inclusion of whole grains, ancient grains and fibre.
People remained at the heart of pladis’ thinking. The launch of inclusive employment initiatives such as EmpowerHER in Egypt is helping to get more women into factory settings, while 90% of pladis’ eligible workforce is now accessing its skill build online academy, Thrive.
Anisa added: “In 2024, our approach to sustainability became simultaneously more ambitious and more granular. So we started to map a sustainability approach and strategy beyond our existing commitments and to dig deep into the detail to embed science-based sustainability targets and rigorous reporting into everything we do.
“It’s through this greater ambition, attention to detail and transparency, that we’ll deliver long-term change and resilience in a world of complex global supply chains and challenges.”
pladis’ Church Street bakery is the world’s oldest biscuit factory and has been in operation since 1831. The company recently announced a £2 million investment into the site.
