Cumbrian machinery dealer Lloyd Ltd has expanded its territory for New Holland.
It will now cover Cheshire and the full county of Lancashire following recent changes in the New Holland dealer network.
Lloyd Ltd initially expanded its area down into Garstang in June 2023 and opened its branch at nearby Cabus Nook in April 2024.
The site is also home to extensive workshop and parts facilities from which the experienced team is on hand to support their customers across Lancashire for sales, service and parts.
Managing Director George Lloyd said: “This is an exciting time for Lloyd Ltd as it allows us to increase our market with New Holland who is a key partner for our business from all eight of our current branches.
“The decades of experience we have across the company with the New Holland brand will be invaluable as we bring on board new members of the team to support this expansion.
“The extended Lancashire coverage will operate from our current branch in Garstang, allowing for new staff to integrate smoothly with our people and processes, and helping us to get to know the area and our new customer base. This is a significant step forward for Lloyd Ltd and provides us with excellent opportunities for the future.”
“The premises at Holmes Chapel at which Lloyd Ltd Cheshire, our ninth branch, will be based was formerly an agricultural dealership so will be well known around the region, and we already have a number of experienced staff on board who can continue to support existing customers in the area.”
